Pointless Product Placement

We were watching a show on Tuesday night which featured some pretty pointless product placement. One of the characters was showing some video which "I have on my SkyDrive". I doubt that anyone would say this in real-life; they would just say I have the video on my computer/tablet/phone. They would not use the brand name of a Microsoft service – just as no one ever uses "Bing" as a verb to mean search except in shows on TV where money has changed hands. What made this product placement pointless, was that Microsoft announced earlier in the week that they would be changing the name of SkyDrive to OneDrive, so that was a fairly pointless expenditure of marketing money.

Advertisements
Published in: on 6 February, 2014 at 6:59  Leave a Comment  

The URI to TrackBack this entry is: https://britinla.wordpress.com/2014/02/06/pointless-product-placement/trackback/

RSS feed for comments on this post.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: