Beer Flavour?

Jelly Belly, who make Jelly bean sweets in assorted flavours, have recently announced an addition to their array of tastes. They will be selling beer flavoured beans. This may seem reminiscent of those cigarette shaped sweets that were available when I was a child; a worrying gateway snack to the real thing. Based on the location of the Jelly Belly facility, their idea of a beer flavour might not be that great.

The screenshot from Google Maps, shows that their facility (red pin) is just of Watney Way – not a name one associates with great tasting beer. The route on the map and the other pin shows the Budweiser brewery (green pin) under two miles away, another indication that all things point to the beer taste not being interesting enough to encourage consumption.

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My dedication to the blog and you dear reader means that I shall have, of course, to try these beans and report back.

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Published in: on 27 January, 2014 at 7:00  Leave a Comment  

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