Product Placement

It is probably not a good sign for a movie when you spot product placement. However, last weekend I saw a film in which my attention was drawn to the product placement, by another brand’s absence. At the end of Fast & Furious 6, there was a BBQ scene. The characters all had bottles of a well known Mexican beer. The table was littered with several more of the same brand. On the table thee was a bottle of ketchup and one of mustard; omitting the fifty-five other varieties that they make. The part of the label with the name had been torn off in both cases; presumably because the company would not pay for product placement. However, the shape of the bottle and style of the label made the brand obvious, so it was not an effective way to obscure the company’s name.

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Published in: on 1 June, 2013 at 8:06  Leave a Comment  

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