End of an Era

For many years Trader Joe’s sold various wines under the Charles Shaw label at $1.99 a bottle. This wine was colloquially known as “Two Buck Chuck”. His weekend on a trip to Trader Joe’s, I saw that the wine was now $2.49 a bottle. An overnight 25% increase seems abrupt and leaves it without a handy moniker; “Two and a Half Buck Chuck” does not roll off the tongue.

However, I did purchase a very drinkable Chardonnay from Argentina for $2.99, which was a far better wine than the “Drink Formally Known As Two Buck Chuck”.

Published in: on 12 February, 2013 at 7:00  Leave a Comment  

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