The Power of a Brand

This morning we ventured out in search of coffee. We parked and headed to Starbucks, which was in the carpark. There was a long line inside, which snaked round to fill the store. Even my need for morning coffee was not enough to justify the wait. We crossed the street and walked down an alley to another coffee shop. There was one patron sat at a table, whilst another collected his order. We had no wait.

Is it the name recognition, or an unwillingness to walk that left the herd waiting in line for their morning Joe. Whatever, the reason it helped us start our morning well.

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Published in: on 7 October, 2012 at 19:48  Leave a Comment  

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