Cross Selling Sports Team

If you are purchasing tickets for a game, the chances are that you support one of the two teams playing that game. It is therefore very odd that in the “Do you want spam” options I had to uncheck when buying a ticket for the season opener for Mariners at Oakland I saw the following:


I know that the Marlins have a shiny new stadium and a new name, (They were the Florida Marlins and are now the Miami Marlins) but this seems a desperate attempt to drum up interest in the team.

Published in: on 10 March, 2012 at 11:33  Comments (1)  

One CommentLeave a comment

  1. Maybe the assumption is that purchasers have an interest in things Nautical?

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