Ad Bowl

My blog is not at the cutting edge of up to the minute news coverage; which is just as well as this post is about an event that happened a month ago.

The first weekend of February saw Super Bowl XLIV. The Super Bowl is the final game of the NFL season; for a sport that Americans call football. This should not be confused with the sport that the rest of the world calls football and which the Americans call soccer, when they can be interested enough no even recognise the existence of the sport. The Super Bowl is a big TV event, millions of Americans sit down to watch it whilst eating junk food and drinking beer. I had never been to a Super Bowl party before, I had never seen a Super Bowl game, I had never seen a complete game of American football.

The event was odd to those brought up on watching football matches.  Football consists of two halves of forty five minutes, so TV coverage of a game lasts about two hours. American Football consists of four quarters each of  fifteen minutes; that is thirty minutes less than a game of football. The Super Bowl ended about three and a half hours after the game started. This is because instead of a sporting event with advert breaks, the Super Bowl is several hours of adverts with brief intervals of sport between them. Since the Super Bowl is so widely watched, the cost of advertising is high; a 30 second slot cost just over $3,000,000 during the 2010 show. The network obviously wants to get as many of these slots as possible; so the football is obviously annoying padding using up air time that could be bringing in revenue.

New adverts are shown for the first time during the Super Bowl and there are people who watch the show for the adverts, rather than the football. The adverts this year were focused on cars, junk food, and beer. I think there may be an assumption that the majority of the audience is male. If you search You Tube for Super Bowl ads 2010 you can watch the highlights of the event on your TV.

Oh, as a side note the New Orleans Saints won the sporting part of the show.

Published in: on 6 March, 2010 at 10:15  Comments (1)  

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One CommentLeave a comment

  1. I am pleased that the spectacle provided you with blog fodder.

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