Willis Tower

I posted yesterday on the use of corporate names for sports stadiums and how it feels wrong. It seems just as wrong when a building named for a corporation has a new company’s name applied. The Sears Tower in Chicago, the tallest building in the US, is to be renamed the Willis Tower.


The 110 floor building was completed in 1974 as the headquarters for the retail company Sears Roebuck. They moved out in 1982 and sold the building in 2004. Despite their lack of involvement, this iconic building retained the Sears name. Now a UK insurance company, the building’s largest tenants will get to apply their name to the building. I suspect that it will continue to be called Sears Tower by most of the city’s residents.

Having visited Chicago on a few occasions I can testify to the stunning views from the observation deck at the top of the building, but the dining on the 95th floor of the shorter Hancock tower is a more interesting experience.

Chicago Breaking News

Published in: on 17 March, 2009 at 6:47  Comments (1)  

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One CommentLeave a comment

  1. There is only one reason the Sears Tower could be renamed: a change of management. I guess Lodin really is RIP. 😉

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