Too Much Choice

I was in the supermarket yesterday looking for Tonic. I noticed that there were many different types of Coca Cola. I don’t mean different brands of Cola, but various flavours of the famous brand. I counted eleven different varieties; as best I can remember they are:

Coca Cola
Cherry Cola
Caffeine Free Coca Cola
Vanilla Coca Cola
Diet
Coke Zero
Diet with Splenda
Diet Caffeine Free
Diet Coke Plus
Diet Coke with Lime
Coca Cola Cherry Zero

I suspect that there may be other flavours available, as there are obviously missing combinations in that list. The counting of eleven options does not differentiate between the different forms of packing; cans and bottles. I wonder if part of the reason for all this variety is to increase the amount of shelf-space occupied at the store.

Pepsi have announced that their Cola and Mountain Dew will have a new flavour available in the US. It will be called Throwback and be sweetened with a revolutionary new product called sugar, in place of the traditional High Fructose Corn Syrup that is used by Pepsi Co and Coca Cola in their full calorie varieties.

Published in:  on 20 February, 2009 at 6:55 Leave a Comment