Movie Shorts
We went to the cinema on Saturday to see the new Indiana Jones movie. Since we went to a matinee, the tickets were just $7.00. This seems like good value, but what made it truly outstanding was that we not only got to see Harrison Ford back as the fedora wearing archeology professor, but several other films.
No, this was not a return to the double features that I recall from my childhood, but the habit of putting a summary of the entire film into the trailer. In the case of comedies they also include every joke, so when you get to see the film all that is new is the padding between the all too familiar laughs. A trailer should pique the interest and not represent a visual equivalent of Cliffs Notes.
One of the most poorly judged examples of the very joke from the film model was for “Stranger Than Fiction”, which was not the zany Will Ferrell comedy that one was led to believe, but a far better and more involved piece of celluloid. However, those that went to see more of the same gags in the trailer may well have been disappointed by the far dryer tone of the complete piece.
Below is a thirty year old example of a trailer that captures the atmosphere of the film, but gives away nothing. If it was made today, I am sure it would include the stomach scene and several close-ups of the alien; just as Children of Men had its own key stomach moment included in the trailer.
An excellent summary of the modern movie trailer is contained in the trailer for the movie adaptation of Hitchhiker’s Guide to the Galaxy.
