Whatever happened to good old fashioned rudeness?

It seems that “have a nice day”, the much ridiculed US cliché is no longer sufficient for those in customer service. Yesterday, I rang my bank and was greeted by “Hello, my name is Lorraine, to whom do I have the pleasure of speaking today”. I do not believe for a moment that it is pleasurable to talk with many of the people ringing a bank. I was impressed with my self-control; as I did not giggle in response.